Today we are going to jump right into
Article Marketing

If you’re an information marketer, then you already are well aware of just how valuable your words are.

After all, people are willing to pay handsomely for them.

But your words are also worth a fortune in traffic… no matter WHAT you’re selling. And one of the ways to turn your words into traffic is through the power of article marketing.

When most people think of article marketing, they think of writing articles and submitting them to article directories in the hopes of picking up a few click-throughs.

But article marketing is much bigger than that.

It can be used to:

• Pull in search engine traffic if you optimize your article for long tail keywords.
• Gets tons of targeted traffic to your site if a publisher picks it up and reprints it online or offline.
• Establish yourself as an expert in your niche, which boosts both traffic, sign ups and sales.
• Get backlinks from high ranking websites, which helps you with your own search engine optimization efforts.

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Today we are going to jump right into …..
Creativity Using Viral Marketing.

It doesn’t matter if you have a killer product or a fantastic website, if people don’t know you exist your business isn’t going to make it!

With so many methods of getting traffic the fastest route to tons of hungry visitors is called Viral Marketing.

Viral marketing is actually very simple when done properly. You allow people to giveaway your free product or service in order to multiply your marketing quickly over the Internet.

The main goal of this is technique is to build rapid public awareness of your business and products. There are many ways that it can be used. Let’s go over a few of them.

First we are going to shout out the word VIDEO!

With the birth of Myspace, Youtube and many other has come the power of using videos as viral marketing tools. People will pass around a funny, heartwarming of informative video faster than you can say Ipod!

You can attach your marketing message to a video and get it in front of thousands if not millions of people in the blink of an eye. Viral video marketing is on of the hottest trends in marketing today and now that I think of it, a great topic for another ecourse.

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I want to share with you some valuable insight into Yahoo Search and how it compares to Google Adwords, so that you can make an informed choice when it comes generating traffic through pay per click advertising.

First a little bit of history. Did you know that Yahoo Search marketing started out as GoTO.com and then transformed into Overture which was the first company to successfully provide a pay per click search service.

Yahoo Search utilizes the same principle as Google Adwords. In fact, they are very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show.

Although some may say that advertising with Adwords will result in higher conversion rates than with Yahoo I believe that it is better to consider that both programs have advantages and disadvantages.

Let’s go over a few of the differences between the two programs and then you can decide if you want to try one or both. At the time of my writing this is how they stack up.

When you start your bidding campaign at Yahoo you can start your bids as low as ten cents and bid as high as nine hundred plus dollars. They bid in 1 cent increments over your next lowest competitor.

Quick example: if you bid $2.00 per click, and the next highest bid for the same keyword is $1.75 per click, you will only pay $1.76 per click.

Another nice thing is that Yahoo lets you see who you are bidding against and what they are bidding, so you know exactly where you will rank, and how much you will pay.

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Using pay per click advertising to generate traffic, more specifically using Google Adwords.

Spending money on advertising can be a tricky business to say the least. But, with the right type of advertising, you will see an increase of traffic and profits. Pay per click advertising is one of the fastest ways to get traffic flowing to your website and it is also one of the most cost effective.

I’m focusing today’s Post on Google Adwords because it is one of the largest and most popular pay per click advertising systems available.

No doubt that you are familiar with Google Adwords. If not here’s a quick overview. Google’s Adwords is a pay per click advertising system where you pay a fee based on keywords that are related to your product or service. Each time a person does a search in Google for the keyword or keywords that you’ve chosen your ad will be displayed.

When you use Google’s Adwords you will have the ability to reach thousands of prospective buyers on a huge network of websites like, AskJeeves, AOL and Netscape. But it doesn’t stop there, they also have many non-search engine sites that your ad will be featured on. That is what makes it such an awesome tool for your business.

One of the best things about Google Adwords is that you only have to pay if someone clicks on your ad and you are ensured that every click you pay for is a potential customer that is interested in what you have to offer. This is what is often referred to as targeted traffic.

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Search Engine Optimization

Often referred to as SEO. Search engines are a widely used Internet tool used by consumers to find the information, websites and products that they want or need.

Did you know that most people that use search engines use only the ten top search results on the first page. Making it to the first page, especially in to the top three can mean a huge increase of traffic to your site.

So just what is search engine optimization and do you have to use it?

The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating. With search engine optimization you can get the benefit of generating a high traffic volume with no cash outlay.

Search engine optimization begins by utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate more traffic.

Search engine optimization requires a lot of work. There are many aspects you have to consider. This will include getting lots of information about the keyword phrases that are popular in your sites niche.

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