Basic Traffic Tactics For Your MLM Lead Generation - Part 6

Today we are going to jump right into
Article Marketing

If you’re an information marketer, then you already are well aware of just how valuable your words are.

After all, people are willing to pay handsomely for them.

But your words are also worth a fortune in traffic… no matter WHAT you’re selling. And one of the ways to turn your words into traffic is through the power of article marketing.

When most people think of article marketing, they think of writing articles and submitting them to article directories in the hopes of picking up a few click-throughs.

But article marketing is much bigger than that.

It can be used to:

• Pull in search engine traffic if you optimize your article for long tail keywords.
• Gets tons of targeted traffic to your site if a publisher picks it up and reprints it online or offline.
• Establish yourself as an expert in your niche, which boosts both traffic, sign ups and sales.
• Get backlinks from high ranking websites, which helps you with your own search engine optimization efforts.

And article marketing isn’t just limited to the article directories, either. You can post your articles on other content sites such as Yahoo! Answers, various social media sites, niche forums and more.

But just posting an article in an article directory or on another site won’t have buyers scurrying to your site.

You have to give them a reason to click through to your site. And that’s the purpose of your author’s resource box.

Your resource box (also known as “author bio” or “byline”) is that little space at the end of your article where you have an opportunity to tell the world about what you offer (benefits) as well as a compelling reason why the reader should click on your link now.

Many beginning marketers, however, make a grave mistake when they create their resource box.

Instead of giving the reader a compelling reason why she should click on the link, the beginning marketer just talks about himself.

I’m sure you’ve seen it. How many resource boxes have you see that are basically a short author biography?

You find out the article author’s name, where he lives, what sort of degree or other credentials he holds, and what kind of dog he has.

That sort of resource box leaves the reader shrugging and saying, “that’s nice.”

That’s because the reader does NOT care about you – he only cares about himself and his problems. If your resource box doesn’t tell him what benefits he’ll receive if he clicks on your link, he’ll be clicking the back button instead of your link.

Your article got him this far – he read all the way through to the end. DON’T lose him in those final few lines by talking about yourself.

Instead, offer him a freebie such as a free report or even “Part 2” of the article he just finished reading.

Tell him in no uncertain terms what benefits he’ll receive if he clicks your link.

Arouse his curiosity by telling him about a benefit but not quite telling him HOW he’ll receive that benefit.

For example, the resource box for a weight loss article may include something like, “Click here to discover what common diet food is actually making you fat!”

The benefit for the reader, of course, is that by clicking on your link he can find out what diet food he needs to avoid. And he will click, because you’ve also aroused his curiosity about whether he’s eating something that’s making him fat.

Tip: See “Guaranteed Traffic Tactics” to discover which eight article directories you should be submitting your articles to – plus you’ll discover what you need to know about submitting the same article to multiple directories.

Here is a list of high traffic article directories I use to submit my articles to:

EzineArticles.com / PR 6 / Alexa Rank 262
Articlesbase.com / PR 5 / Alexa Rank 2120
Buzzle.com / PR 5 / Alexa Rank 2775
Searchwarp.com / PR 4 / Alexa Rank 8450
Articlealley.com / PR 5 / Alexa Rank 24085
Articlesphere.com / PR 2 / Alexa Rank 26977
GoArticles.com / PR 6 /Alexa Rank 30585
Articlesnatch.com / PR 2 / Alexa Rank 32446
Ideamarketers.com / PR 3 / Alexa Rank 36234
Articledashboard.com / PR 5 / Alexa Rank 39508
Amazines.com / PR 4 / Alexa Rank 39809
Isnare.com / PR 5 / Alexa Rank 45288
Easyarticles.com / PR 4 / Alexa Rank 78245
Articlecube.com / PR 5 / Alexa Rank 97751

Have fun with your article marketing. I hope you’ve found this post useful and I’m looking forward to get your comment about your article marketing experiences and ideas.

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