A MLM Guru Review Of Bill Britt

So why should I pay any attention to Bill Britt? Isn’t he that Amway guy?

Bill is a former city manager out of Raleigh, North Carolina, who became involved as an independent Amway distributor in the Dexter Yager organization more than 30 years ago. Bill Britt immediately had a grasp for the Amway business model and has been breaking sales and growth records almost since the day he became involved. It is estimated that he has somewhere between 2-5 million members of his Amway team, which is larger than any other organization in the history of MLM except for Dexter Yager. (Bill Britt is part of Dexter’s Group).

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When hearing about Bill, the income predictions fly. Bill Britt was a speaker at several events I attended from 2002 to 2005, during the years I was an active Amway distributor. I remember hearing people speculate that he makes anywhere from $10 million per year all the way up to $300 million per year. (As a brief note – I am not in any way involved with the Amway corporation today, and this can in no way be construed as an income claim – I’m merely reporting what I heard.)

Bill has one of the most loyal followings that I have ever ran into in the world of business. For example, in 2005 I attended an event called Free Enterprise Day in Long Beach, California where Bill Britt was the keynote speaker. The room roared with applause as he walked on the stage, and when he spoke they were all silent – with tape recorders running and notes flying. He was revered as an icon by everyone there – almost like I imagine the pharaohs of ancient Egypt were worshiped – it was EXTREMELY interesting to watch from a detached perspective. I think he talked more about religion and politics than he did about Amway, which didn’t surprise me that much because I had been going to Amway events for 3 years – and they all do that.

Bill Britt built the foundation for his business in the late 1960’s and 1970’s through traditional Network Marketing tactics, including home meetings, hotel briefings, Saturday training events, and weekend Seminar excursions.

In addition to his Amway business, Bill Britt also has one of the largest and most profitable personal development companies in the world, called Britt Worldwide. Britt Worldwide distributes seminars, tapes, books, cds and coaching to millions of entrepreneurs in the Amway organization. In fact, there have been estimates that up to 95% of Bill’s income comes from his MLM tools business.

Bill Britt belongs to a world of the past – he preaches a godly government, limited government intervention in our personal lives, family values above all else – and oh, I almost forgot that he occasionally mentions Amway.

In the last 15 years, the business building techniques that the Bill Britt organization has been using for 30 years have started to become antiquated, and as a result the growth of Amway suffered in the United States (Bill has somewhere between 30-50% of the entire Amway organization on his team).

I joined Amway in 2002 (when they were flying the Quixtar flag) and I struggled for 3 years doing absolutely EVERYTHING I was told by my upline sponsor.

As a result of this massive frustration, I eventually quit the Amway business in favor of a more streamlined business system that is more adapted to a 21st century marketplace – and the results have been nothing short of miraculous. However, there are some important insights we can learn from Bill Britt. The biggest insight however is this:

The financial possibilities of building a prosperous MLM organization are virtually unlimited if you do it right.

In short – Bill Britt is nothing short of an icon in American business. Think what you may of Amway – this man has done something quite remarkable and we can all learn a thing or two from his success.

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