Attraction Marketing vs Rejection Marketing – Which System Are You Using?
Have you ever belonged to a Network Marketing program I’m sure you know the old school marketing techniques where you work your warm list (family and friends), make lists of everyone you know, leave drop cards everywhere, cold call people on a purchased list of leads, hold hotel meetings, leave flyers on every bulletin board you can find, approach everyone within 3 feet, etc, etc.
Did you get a warm welcoming reception to these techniques? Sell a lot of products? Get a bunch of new recruits? No? Well don’t feel alone, they don’t work for most other people either. That’s why most people don’t succeed in the industry.
My company indicated that everyone was a potential prospect. While not everyone might be directly interested in the products we sold, everyone was interested in earning some extra money, right? So just make a presentation to everyone you met and some would say yes. I was told that it was a numbers game, the more you people you told about your opportunity, the more people you would get to sign up.
However, what they either didn’t tell me or at least played down, was the large amount of rejection I would have to face. Approaching a disinterested, untargeted market not only resulted in a large amount of out right rejection, it also created some amount of hostility.
So my upline responded by recommending that I buy opportunity leads and call them. If you call enough folks, a certain number will join. It is just a matter of calling more leads if you want to sponsor more people, the story went.
Yet hostile responses, hung up phones, and just plain more rejections were my reward for following this guidance. And I found that most of these supposedly opportunity seekers were nothing of the sort. Most has no idea how they had gotten on my list and had no interest in anything having to do with Network Marketing.
Now I was getting deeper and deeper into debt purchasing leads and had zero to show for it.
I gave up for a while feeling that Network Marketing just would not work for me. But then I discovered a easier and better way. A way that in not taught by most Multi Level Marketing companies because it is not the “traditional way they have always done it.”
Using attraction marketing techniques, I soon learned the secrets of offering desirable and useful information to a targeted audience, build a relationship with them and get them to come to me asking to join my team.
{So, if the traditional Multi Level Marketing tactics are not working for you, I strongly suggest that you take a look at the new school attraction marketing techniques and don’t be held back by obsolete marketing methods, or at least marketing methods that aren’t working for you.}
If you really want to succeed in Multi Level Marketing, author and Multi Level Marketing counselor, George Dodge, recommends learning how to become a Renegade Network Marketer and download a free copy of the Attraction Marketer’s Manifesto.
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