How to get started as a small business consultant using the net

small business consultant

I lead a Saas company that supplies help in the form of small business management and accounting software tools and wisdom to thousands of startups and small businesses in all corners of the world and whenever I explain to people what I do, I repetitively get asked the same question “Given my years of experience, how could I capitalize on this and make earn a living from small business consulting? I am always ready to provide guidance as I am fortunate enough to spend best part of my day talking to small business owners and employees ready to tell me about their problems and needs.

Here is my response:

The internet is the best way for finding customers and it makes it simple to interact with them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with new knowledge and help them fix issues.

Information marketing – repurpose and sell your expertise to small businesses everywhere via the net

Now I know I have focused on small business consulting but what I share with you here is just as relevant to any size business. You can repackage and sell your expertise in a digital format such as video, audio or documents. The tools to create professional standard material are readily available on the net. Creating a series of lessons in easy to consume internet formats is now easy and affordable. You just have to be prepared to dedicate a little time mastering the packages. The objective here is to generate [content.

You should start by deciding what you want to achieve. Consultancy and Information marketing go hand in hand and if you do both can be very profitable as the consultancy will provide you with the questions, the answers to which you can repackage and sell in digital format and sold over and over again.

If you are starting from scratch with no customers but have expertise you know would be useful to others then make a no longer than 120 secs video to present yourself and your expertise to your target(s). Unless you know the target(s) exact problem then make the video generic and usethe following format – S.T.A.R (Situation or Task, Action, Result). Make your messages as interesting as you can and keep the narratives short. Now upload the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Follow this up with a phone call. If you know the specific nature of the marketproblem then don’t make the video public, just put it somewhere secureon the Web or even on a disk and post it, again follow up with a call.

This method is ideally suited to situations where you are individually targeting target(s). You should always focus on growing a list you can interact with and make sales to. Treat the people on your list well and they will tell you their needs to which you can match and your content products. The bigger your list the more opportunities for consulating and selling information products you will find. If you would like to know more about how to do this then visit any of the links in this article. I would be delighted to help you.

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