Is Multi level Marketing Recruiting Difficult?

“Am I required to know and recruit many people in an MLM program to be successful?” is a commonly asked question.

A response from many upline sponsors frequently is something similar to the following…

“No, you can become very successful in MLM by sponsoring just one person every month or two and develop a great residual income.

These people don’t have to be people you already know. Think about how many people you meet everyday in your normal day to day activities!

They tell you to sit down with paper and pen and make a list of everyone you know, have known, attended school with, done business with, worked with, go to church with, etc. and they explain that you will be amazed by the number of people you come up with.

Will all or even most of these people join you in your MLM business? Probably not, but statistics show that one out of every one hundred names will make your car payment, one will make your house payment and one will retire you!

That’s not so bad really. Three out of every one hundred is achievable, but you have to make the contacts. As the saying goes, “the more you tell, the more you sell.” Also, all the people on your contact list know other people and although they may not be interested themselves, they might refer your to other people who will be interested.

However, there is one flaw in this whole process and that is that you have to be willing to be rejected by 97 people. That is a lot of rejection and most people will not last that long. And initially these are people you at least know, so the rejection is even more difficult to accept.

Do you know a number of people who would be willing to approach one hundred people and get turned away by 97 of them over and over again? If you do, terrific, go sign them up today. However, most people will not continue trying to sell or recruit to a disinterested, unwilling or hostile market.

Technically, the response above from the upline sponsor can be correct if you are fortunate enough to recruit someone that has all the required skills and goes on to become a “heavy hitter” in the company. And depending upon your company’s compensation plan, that person might be able to carry you along.

It is highly unlikely that you will be able to find a “heavy hitter” who can quickly go out and build a significant downline below you if you are only recruiting “one person every month or two.”

So what should you do if you don’t want to face massive rejection and you are not going to be fortunate enough to enroll a “heavy hitter” early on in your Multi Level Marketing career?

If you don’t desire to be a member of the NFL (No Friends Left) club, then I would suggest not going out chasing after your friends and family, everyone you know, or anyone within 30 feet as many sponsors encourage. No matter what they say, everyone is not your market. Instead your target market is people who are specifically interested in starting a home-based business, earning extra money, are already members of some MLM company or are interested joining a Multi Level Marketing program. Now the trick is to get them to come to you and then, using a soft sell approach instead of the traditional hard sell, enroll them into your company.

“OK, so just how do I go about doing that?”, you ask.

You can achieve this by offering your target market a free report or funded proposal relevant to your niche and developing your mailing or emailing (preferable) list. Then using this list, you build a relationship with the members of your list by providing them useful information and becoming an authority figure in their eyes. This is known as relationship marketing.

If you have targeted the correct market, you will soon have prospects calling you and asking you what program you belong to and how they can enroll in your team.

To discover more about how to use free reports, funded proposals, and relationship marketing, click on the links in the resource box below.

George Dodge rates relationship marketing superior to all other MLM recruiting methods. Download The 7 Great Lies of Network Marketing free report and then go on to discover the secrets of effective MLM Recruiting methods made available with the use of Internet Network Marketing.

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